Noha Salmeen graduated from MA Art Direction in 2019 and is based in Dubai, Bangalore and London. Her graphic design practice is based on curiosity, observation, experimentation, testing, failing and learning.
Tell us about yourself. Have you always been interested in art and design?
I am a graphic designer and design researcher. I believe in forward thinking and design for good. However, that was not how I started off. I was rather nervous when it came to graphic design but the more I learnt the more confidence I got.
Yes, I have always been interested in art and design. I have always gravitated towards colour and visuals as a child. Art and design was a platform where I could communicate to people.
The image above represents a proof of a paragraph in progress. The end result was a book.
The end result of carefully fixing the paragraph.
How do you integrate print with your design practice?
Print has definitely influenced my design practice. The letterpress as well as the production studio at LCC help in that. I am able to incorporate printing methods within the digital world, which allows for some interesting outcomes.
Where do you find inspiration?
It really depends on the project I am working on. I usually like to use objects available from my environment and incorporate it. This usually allows me to express different permutations and combinations which leads to an A-ha moment!
Two books were created with the process and experiment.
What are you up to now that you’ve graduated?
I graduated in 2019. Not too far back but since graduation and up until now I have been freelancing with various design studios in Dubai and working as an apprentice with Apple.
Looking back on your time at LCC, what advice would give to yourself, if you could travel back in time?
If I could travel back in time I would tell myself to be kind to myself and if you need help ask for it. My time at LCC was great! As I finally found my passion which is print. But, I lived in my head a lot and was not very vocal about it. LCC is a place to learn. So ask, experiment and be free.
Elements that helped me understand letterpress
See more of Noha’s work at:
https://studionoh.com